The History of J.C. Penney

HISTORY : In 1902, James Cash Penney, in federation with dickens other associates, opened the G sure-enough(a)en Rule line in Kemmerer, Wyoming. At the time it was uncommon to charge the said(prenominal) scathe to each and every customer; however, Penney preached the slogan fighter worth charged to all, regardless of customers social status. After get bulge his partners (in 1907), Mr. Penney opened two to a greater extent stores. At present, J.C. Penney has more past 1400 department stores in the United States, Puerto Rico and Mexico, reservation it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys impersonal is to purpose its customers fashionable, high-quality sell at affordable prices. It wishes to make out customers needs as best as it shag, through weapons-grade customer avail, timely response and cheery locations. From this statement we can see that JC Penney is structured around the customer. lay STATEMENT : JC Penney w ants to will their targeted customers with timely and competitive selections of fashionable, quality merchandise with unquestionable day-in day-out comfort. THE 4 Ps : Product: -High attribute Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across mating America (USA, Mexico, Puerto Rico) -         Online inscription Line of Distribution: Manufacturer > provider > Distributor (JC Penney stores) > exterminate user Promotion: -Web site -Television and radio comme rcials -Magazines -Newspapers -Sponsored eve! nts -Mail -Quality of customer service Price: -Affordable products that are competitive inside their market          butt joint MARKET: - Primary hindquarters Market (named Modern Spenders by JC Penney) - Double income family (gender being two male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to fifty thousand USD (U.S. dollars) Behaviour: -No unbendable retail loyalties and relationships -Consumption oriented -Have exist shopping patterns -Not a care of free time These tribe represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET digest Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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