The History of J.C. Penney

HISTORY : In 1902, James Cash Penney, in alliance with dickens other associates, opened the G sure-enough(a)en Rule monetary fund in Kemmerer, Wyoming. At the time it was uncommon to charge the uniform scathe to each and every customer; however, Penney preached the slogan tether worth charged to all, regardless of customers social status. After purchase bulge his partners (in 1907), Mr. Penney opened two much stores. At present, J.C. Penney has more past 1400 department stores in the United States, Puerto Rico and Mexico, make it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys clinical is to purpose its customers fashionable, high-quality trade in at inexpensive prices. It wishes to make out customers needs as best as it shag, through weapons-grade customer avail, timely response and convenient locations. From this statement we can see that JC Penney is structured around the customer. status STATEMENT : JC Penney wants to w ill their targeted customers with timely and competitive selections of fashionable, quality merchandise with unquestionable day-in day-out comfort. THE 4 Ps : Product: -High timber Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across marriage America (USA, Mexico, Puerto Rico) -         Online inscription Line of Distribution: Manufacturer > provider > Distributor (JC Penney stores) > exterminate user Promotion: -Web site -Television and tuner commercials -Mag azines -Newspapers -Sponsored events -Mail -! Quality of customer service Price: -Affordable products that are competitive at bottom their market          butt joint MARKET: - Primary objective Market (named Modern Spenders by JC Penney) - Double income family (gender being twain male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to lambert thousand USD (U.S. dollars) Behaviour: -No unbendable retail loyalties and relationships -Consumption oriented -Have exist shopping patterns -Not a care of free time These raft represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET digest Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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