How Intersectional Identities Must Shape an Asian American Agenda for Assignment

How Intersectional Identities Must Shape an Asian American Agenda for Social Change - Assignment Example This paper illustrates that a census of our own presents a masterpiece that resulted from a 2010 Queers Southeast Asian survey. This sample had 364 Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) Asian Americans from the entire United States. Intersectionality connects to the diversity of Asian American people through the difficulties in communication. Often when in public places, the Asian American people fear to talk because they will be oppressed due to their inadequate knowledge of the native English language. Therefore, to emphasize on discrimination based on the diversity of the Asian American culture, many people from this race miss various educational scholarships based on their racial backgrounds. The educational experience of many Asian Americans is biased. To drive the social agenda of the Asian American community of affirmative action, equity must be allowed to prevail in the selection processes of students set to join universities. The excessive acceptance by the educational establishments on the previous cases of racial discrimination threaten the authorities to face stern legal actions form the social change activists. In fact, intersectionality in the education system is prime in the classroom balance experience in multiple learning institutions of the United States. Furthermore, affirmative action requires the equal enrollment of the minority into the prestigious educational systems, to eliminate the educational segregation attached to racial diversity. The immigration experiences of the Asian Americans present a partisan treatment of the immigrants based on their racial background. The continuous efforts by the elected members of the Development, Relief, and Education for Alien Minors (DREAM) indicate the difficult requirements that the authorities have put in place to discourage the inhabitation of undocumented immigrants in the United States. Such provisions as the military enlistment and the requirement of good moral conduct cast the Asian American community in the bad picture as they require many strict eligibility criteria to be permanent legal residents of the United States.

Tiger Beer Essay Example for Free

Tiger Beer Essay Launched in 1932, Tiger Beer became Singapores first locally brewed beer. It is a 5% abv bottled pale lager. As APBs exclusive flagship brand, it is available in more than 60 countries worldwide including the USA, Canada, Australia, New Zealand and various countries in the Middle East, Europe and Latin America. ] Distribution ? APB has breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, India, Sri Lanka, Laos and Mongolia. The company has a strong market share in several countries within the Asia Pacific Region, primarily in Singapore, Malaysia, Vietnam, Cambodia, Papua New Guinea and New Zealand. ? In Malaysia, Tiger Beer is produced and marketed by Guinness Anchor Berhad (GAB). ? In the USA, Tiger Beer’s brand is well known in New York and San Francisco. ? In the UK, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in its major cities. ? Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers Baseball Teams entrance into the 2006 World Series. SWOT [pic] Brand position Brand Positioning as is seen from the communications of the Brand selected and their major competition Position Tiger beer as a brand and product that will allow consumers to STAND OUT with Tiger beer. The STAND OUT with Tiger beer campaign idea demonstrates how consumers can beunique, cool and contemporary. With great innovation on the product, it aims at reaching out toconsumers ¶ wants and needs. The strategy was executed mainly in the digital social space withendorsements from key opinion leaders and social influencers online. According to Synovate,perception of Tiger as a beer for good times and fun increased by 14 per cent; an additional 12per cent of consumers described the beer as one my friends approved of; and consumption among young adults increased by six per cent. Competitive Analysis Model The competition faced by Tiger Beer versus its competitors is analyzed using Porter s Five Forces Model to explain Tiger Beer competitive position and strategic advantages. [pic] Competitive Rivalry. The intensity of rivalry helps decide the extent of the value of brands and products in which will create head -to-head competition. It also determines the attractiveness of the industry. Tiger Beer is internationally renowned to be an exotic beer with high quality control. There are many other international beers such as Heineken, Carlsberg, Suntory and Tsingtao etc. With so many brands available, it will create a competitive industry. Their prices te nd to be similar and competition focuses on advertising, promotion and product development. Tiger Beer faces strong competitors and fight for higher market share through Differentitation. The traditional approach often takes to keep in terest and increase consumption is by advertising, POS materials and other promoters. Tiger Beer stands out by appealing to consumer and generates interest in its brand. Tiger Beer targets younger consumers which associate themselves with brands that are seen as cool and trendy by organizing a  µstand out with Tiger Beer ¶ campaign i. e. introduction of three designer bottles based on artistic and music themes. Tiger Beer also in touch with community of over 20,000 Tiger fans in Facebook that created more buzz and had fans share their views plus other activities in bloggers, Twitter, Flicker and YouTube. Threat of New Entrants In every industry, existing and potential competitors play a part in its profitability. The threat of new entrants is highly dependable on industry entry barriers. Newer brands such as Cheese Beer and Corn Beer have emerged. They all has managed to keep transportation cost low and hence, is able to keep beer prices at minimal. Cheese Beer The US Miller Beer Company develops beer which has the unique rich milk fragrance and light malt taste which is very delicious. It is made of the lacto -protein whey as main raw material, malts, and hops which ferments to produce the cheese beer. Corn BeerJapan launched the corn beer, a corn-based materials which is pure in taste,limpid color, low alcohol, low calorie, high in protein, vitamins and effective in human nutrition. Threat of Substitutes The threat that can subst itute a product highly depends on the price allocated to the product and its performance. This allows consumers to turn to different products to satisfy the same basic need. In the beverage industry, there are many substitutes product to Tiger Beer. Wine and hard liquor is highly available on the market. On other extreme, a substitute can be simply a Coca-Cola or a cup of coffee. Bargaining Power of Suppliers The ability to charge customers different prices with differences in the value created for those buyers usually indicates that the market is characterized by high supplier power. Tiger Beer minimize the power of suppliers through close coop eration with the raw materials suppliers and thus minimize the cost impact. Bargaining Power of Buyers With many other brands in the market, consumers have a large variety of brands to choose from. Many bars and restaurants usually carry several brands of beers. However, through effective marketing and promotion, Tiger Beer create the demand for its products and w ith that value instilled in the name, many bars and club will want to carry the brand . Entry to new market. The Indian beer market is in the focus of many players. The latest entry is the launch of Tiger beer, a fine beer brand Indians who have visited Singapore or Thailand might know already. The beer is also not totally new to the Indian beer market, as it was imported into India, but was only made available at exclusive premium outlets. India is the 10th country in the Asia Pacific region where the award-winning Tiger will be brewed, Asia Pacific Breweries Aurangabad Limited (APBAL), a subsidiary of Asia Pacific Breweries Limited (APB), said during the launch of Tiger beer in Mumbai. Tiger was first brewed in 1932, and is today available in more than 60 countries. In view of Indias growing beer market, rising disposable incomes of the consumers and favourable demographics, it is timely that we now offer Tiger as a premium option to the many discerning Indian drinkers who are becoming increasingly experimental in making an informed choice. Other brands offered by APB in India are Barons Strong Brew and Cannon 10000 which cater to the strong beer segment of the Indian beer market, whereas Tiger is positioned for those consumers who want a lower alcohol content. In additional,tiger beer expanding in Canada and successful entry into the United States. Molson, the largest beer importer in Canada, is set to market, distribute and sell the brew originating in Singapore, which is now available only in Ontario and British Columbia. Canadians consume the equivalent of 7 billion cans of beer annually. That is 33 times the size of the Singapore beer market. Positioning itself as a premium pan-Asian beer, Tiger is aiming to carve out a niche for itself in the North American market.

Medieval Renaissance Middle Ages

Medieval Renaissance Middle Ages There are many differences in the beliefs and values between the Renaissance and the Middle Ages. The Middle Ages was a time of great suffering, including famine and widespread disease. The Renaissance, however, was a revival of art, learning, and literature. Their views of the purpose of life in the present world and mans place in the world were, perhaps, the greatest contrast. However, their views on politics, religion, and education were very different as well. The purpose of life and mans place in the world was viewed differently during the Middle Ages and the Renaissance. During the Middle Ages, also known as The Age of Faith, mans purpose was to serve God. Looking upon life as a journey is prevalent during this era. The focus of life was on the afterlife, primarily because there were no guarantees in the present life. The life of highest value was the contemplative life, one devoted to God. The passive virtues such as compassion, suffering, and humility were highly regarded. God was the center of mans world during the Middle Ages. On the Great Chain of Being, man was below God and the angels and above the animals, plants, and inanimate objects. It is amazing how aspects of society can and will change so significantly over the course of a few hundred years. Between the times of the Medieval era and the Renaissance, one can note numerous significant changes, mainly those pertaining to religion and art, and specifically, drama. In Medieval times, people seemed to rely mainly on the church and God for their entertainment purposes; whereas during the Renaissance, the focus was more secular: humans and life on earth. In general, ideals and subjects evolved from unquestionable Church dogma (and therefore very safe subject matter) to ideas that focused on the questions of humanity (and therefore creating an unstable and unsettling universe.) The evolution from the Medieval dogma to the humanistic focus of the Renaissance is apparent through the dramatic texts of the time. Although these two eras differ in many other ways, the most illustrated differences deal with the realm of drama, starting with the Medieval Cycle dramas and culm inating in Shakespeares King Lear. Drama noticeably shifted from religious awe to classical reason between the Medieval era and the Renaissance. During the Middle Ages, drama aimed mainly at making advancements in the church. Thus, the Cycle Dramas or English Passion Plays performed with the permission and help of the church. The belief is that the church clergy probably wrote the short stories or playlets and then gave them to the Guilds for their performance in theaters. Although the appearance of the Cycle Dramas seems unimaginative and commonplace at a first glance, there are some striking innovations in terms of furthering a dramatic structure. This is the first time we see the use of a double plot in which the honored and revered story is compared to a similar situation but of a base (and most times, immoral) story. A perfect example of this is in The Second Shepards Play where Mak and Maks wife, Gill, imitate the glorious scene of Christs birth in the manger by putting the stolen lamb in a basket and pretending it is a baby. Almost every Cycle Drama has a similar structure, and the dramas that came after the Cycle Dramas continue to use this structure. We can see the double plot/sub plot structure becoming more and more significant and taking on more importance in plays such as Gorboduc, The Spanish Tragedy, most of Shakespeares works, and ultimately in King Lear. As the Medieval era ends and the Renaissance emerges we also see a shift in the attitude towards evil. Through the texts of the English Passion Plays we can see that the attitude is playful and comic when the subject matter is the Devil or something equally as wicked. The possibility of questioning religion, faith, and humanity has not yet entered the picture. As soon as the possibility emerges, the safe and secure world of absolutes is violently thrashed. We see the possibilities emerge in Everyman when Death comes before Everyman has a chance to redeem himself. We see it again with more force in Gorboduc when the King cannot restore his kingdom from his sons. Another great example is in Marlowes The Tragedy of Doctor Faustus where Faustus has the opportunity to redeem himself, but does not, and evil conquers all. We see the culmination of the destroyed safety of the Medieval world in Shakespeares plays including Hamlet, Macbeth, Richard III, and King Lear. Shakespeare especially do minates this subject matter because of historic events in his lifetime. Because of political strife between the Catholics and Protestants, and to avoid conflict, Queen Elizabeth forbid the subject matter of religion to enter into any play, and thus Shakespeare very craftily described worlds in his plays that related to religion, but had none as specific as Christianity. With these circumstances he was able to open the door to a type of thought not used since the Greek age. In his play, King Lear, Shakespeare describes a world in which the gods are just, and of our pleasant vice make instruments to plague us. In other words, the gods are just but cruel. And thus, dramatic focus had changed from the security of religious dogma in the Medieval era to a more humanistic, questioning and circumstantial view of the world in the Renaissance. The steadfast, secure world of the Medieval age was at an end. Then it all crashes down and you break your crown.. In King Lear, we see the evolution of thought from the Medieval to the Renaissance played out for us onstage. The safe, secure world of Britain we glimpse at the beginning (not unlike the Medieval world) is a hoax and King Lear is the largest proponent of it. Lear must go through the process of learning to see the truth of the world around him, a world that is full of questions and not so many answers-in other words, a Renaissance world. When King Lear gives up his kingdom to his daughters, he is quick to dismiss any truth not to his liking. He is convinced that the world is an absolute, that he has absolute power and that he will never lose it. He has no need to listen to anything but flattery. And it all goes downhill for King Lear because he gives his kingdom to his dishonest daughters Regan and Goneril who are willing to flatter through forked tongues. Lear, in a fit of rage, disowns his honest daughter Cordelia for telling him a plain truth. He loses everything, including his power, money, family, and life. King Lears reign ends because of his foolishness and his corrupt daughters deceit. His once mighty grip upon his kingdom is now nullified and hes just left with just a memory of his rule. People still regarded him the king, however he has no money and no power. In Act IV, Scene 6, we see Lear dressed in wild berries and donning a crown made from weeds Lear has begun to see clearly and still believes himself to be a King, but, more realistically, a King of nothing. Lears life ends tragically without any kind of redemption of the Medieval sense. We can see that Shakespeare has completely opened up the curtain to reveal a shaky and unstable world where there is no God and possibly no gods either to remedy the situation. A Medieval audience would not have been able to handle this collapse of religious structure, but the Renaissance was ready for it. Perhaps the greatest and most evident way in which the Medieval and Renaissance time periods differ is found in the opposing premises of philosophy, which we see through, its dramas. Again, the theme of progression from religious-oriented thoughts in the Middle Ages to the secular ideals of the Renaissance is evident in texts from Everymans spiritual journey to Christian redemption, through Lears possibly godless universe. The general view of people in the Middle Ages was that of putting faith in the church, with beliefs that there would be a reward in heaven for them at the end of their tired lives (Everyman). During the latter Renaissance, however, thoughts were more associated with living life on earth rather than the afterlife in heaven. The consequences of King Lears actions appear before death and there is no resolution to say whether or not Lear is relieved of his burden through death. New confidence in human abilities and thought was developed in drama, and there were many mo re inquiries pertaining to science and reason (Faustus), rather than religion as it was in the Middle Ages. Faustus is an interesting mix of a Renaissance man in a Medieval world and the collision that these two subjects make is astronomical. Also, philosophic developments during the Renaissance were made to be more practical and had more realistic applications to everyday life. The philosopher, Machiavelli, is an example of this, as he made attempts to find a balance between freedom and authority, something that was very useful in life and put no confidence in the church or God. He developed the idea that a corrupt society needs to find a strong leader(who is not necessarily moral) to govern so that the people can learn to be capable of self-government. This was a practical idea and applicable to everyday life although not necessarily a popular idea. He also developed the classic archetype of the Machiavel, which we see in almost every dramatic text from The Spanish Tragedy on. The ultimate changing theme as is evident in the dramatic literature during the progression from the Medieval to Renaissance eras was that of religious-based ideals to ideals that were humanistic and questioning in nature. People turned from putting all their faith in religion and the afterlife, and began focusing more specifically on problems concerning everyday life. As seen in the English Passion Plays and Everyman the focus of Medieval drama is specifically on biblical topics, especially redemption and the journey of a religious nature, whereas the texts of the Renaissance describe situations of governmental disputes, issues of pride, truthfulness, and many other humanistic attributes of life. The focus has clearly shifted from the religious to the secular.

Because I could not stop for Death, by Emily Dickinson Essay -- Emily D

‘Because I could not stop for Death—,’ A Poem of Both Marriage and Death When thinking of both marriage and death, the word â€Å"eternity† comes to mind. Marriage is looked at as a symbol of eternal love, and death is looked at as a state of eternal rest. Also, Christians consider life after death as an eternal state. In â€Å"Because I could not stop for Death—,† Emily Dickinson portrays death by describing an eternal marriage. On the literal level, the speaker remembers a time where she was carried off and eloped with a man called Death and his partner in crime, Immortality. Not realizing that going with Death meant that she would have to leave this world and live with him in his house forever, she shows herself as being immature at that time. As she leaves to go with Death the speaker states, â€Å"We slowly drove—He knew no haste/And I had put away/My labor and my leisure too, /For his Civility--†. In these lines, she shows how she must leave her household to work for her new husband. On the way to Death’s house they â€Å"passed the school, where Children strove/At Recess—in the Ring—â€Å". The fact that she mentions the kids fighting and playing at recess also shows how she must leave her life of leisure for a life of work. She must go work for her husband Death at his household. The next quatrain is when the speaker finally realizes that she is leaving this world to join Death in his world. She states, â€Å"We passed the Fields of Gazing Grain—/We passed the Setting Sun—/Or rather—He passed Us—â€Å". The next lines also show how she is leaving her world into another, colder environment. The speaker says â€Å"The Dews drew quivering and chill—/For only Gossamer, my Gown—/My Tippet—only Tulle—â€Å". The gown and scarf that she had worn f... ...hyme scheme follows an ABCB pattern. By that I mean that the second and last lines of every quatrain rhyme. This makes the poem flow well but not as fast as a poem with an ABAB rhyme scheme. Another technique I noticed was that Dickinson capitalizes the first letter of some important words in the lines to make the reader emphasize them as he or she reads. For example in the line â€Å"We passed the school, where Children strove/At Recess—in the Ring—/We passed the Fields of Gazing Grain—/We passed the Setting Sun—/Or rather—He passed Us—,† the reader must emphasize the words that are capitalized to get the effect of a slower poem. This poem was a good example of what marrying Death would feel like. Since no one has really died and came back to tell us how it feels, Dickinson does a good job of showing death from the perspective of a dead person or immortal soul.

Family Centered Approach

The family center approach believes a child’s family is very important to the cognitive and social development skills. Our family defines who we are as a person and oftentimes is a reflection of self. Our family defines culture, economical, race, values and beliefs. A child’s first teacher is the parents, and without parental guidance a child would lack important skills to become successful in society. In this paper I want to explain how educators and parents can work hand in hand to promote desirable behaviors in preschools in classroom and in home setting.The focus to the educator in family center approach is not only the child, but on the family as a whole. Attachment One important behavior I want to discuss is attachment. Attachment is an emotion that a child will experience within its first years of life and continued throughout its whole life span. We often associate attachment with the heart, but actually it is very much needed for the development of the mind, or intellectual development (Gonzalez, 2009). Positive, nurturing attachments helps a child to become secure and promotes a sense of well being. Attachments are formed when there is trust in a relationship.Children that are abused and neglected grow up seeing the world as cold and unwelcoming. Sure we all have our own issues of trust, but children that grew up in a hostile environment have a harder time coping with trusting others as adults. And adults who were neglected and abused as result grow up seeking the caregiver that never met their needs, often forming co-dependant relationships. Others will deal with the problem successfully if the people involved in their lives are responsive to their needs. Family Center approach teaches staff in child care centers can make an impact in that child’s life.The frame work that can be used is called â€Å"protective factors† this is used to reduce the risk of abuse and neglect. Its purpose is to strengthen families and protect c hildren. The goal of the program is to build trusted relationships with the parents and assist them while they are going through difficult times. This type of attachment is different to what just normal staff provides to a child. Getting attached to someone else’s child is a very delicate subject. You could be the first one to sense abuse, and you could also be that important influence in that child’s life.It is important, however, to make sure that you do not look down on the child’s parents, or even attempt to outdo the parents. It is very important to identify those tendendencies, if they do occur, set them aside. It is your job to support the parents. If you look down on them, then you cannot support them. Keep in mind that your attachment is important, but it is only temporary. Be caring and compassionate but also keep the attachment at a professional level. One of the first signs of attachment and independence in a toddler is when he/she begins to say the word no.The first word out of the mouths of most toddlers is the word NO, because this is the word that is most said to them while they are learning their limits and boundaries. Parents tend to use the word NO because they think it gets their attention and they stop for a brief second. But in fact the word No is used so often the toddler thinks it’s ok to say the word No for everything. We have problems with children in our two year old room telling the teacher No and in the next breath they want what the teacher offered them. The word No is there first thing that comes to their mind.As teachers we have to teach the children when to use the word No at the appropriate times. Toddlers need the opportunity to learn how to make choices and see how their choices affect their surroundings. Self-Help Skills Another behavior for growing autonomy is self-help skills. A child has a natural curiosity of its surroundings, and continually wants to explore. How an adult responds to this wi ll conclude the child’s behavior as an adult (Ramming, 2006). When a child is restricted, they often lose their curiosity and willingness to become more independent.Cultures vary on whether they want their child to be independent or interdependent. In our American culture we want our children to explore and be as independent as possible, we push for that. But is some cultures, such as Japan, want the child to be more interdependent. The culture would rather the child to feel more like a family unit than an individual. As a professional educator it is very important to have a better understanding of culture, and to respect the parents view points, even if it may be different than your own. It is very hard on a child to have two conflicting approaches.Do not find yourself in an argument with the parent over your point of views, but practice good communication skills instead. Self help skills are very important in the life of a toddler. We can let Children learn self-help skills are by letting them feed themselves with a spoon or put on their own shoes to help them gain control and develop their self help skills. A toddler wants to be in control of things around them. As teachers we need to encourage toddlers to do things that they can do for themselves. Toddlers are learning new things everyday and need to use what they learn to gain some control over their environment.For example: children need to learn to take turns with toys and what it feels like when a child takes a toy from them. As a teacher we can ask the child to share with their friend and find times when the friend can share with them. This will show the child that they have control over sharing and by sharing, friends will share with them. A child needs many choices throughout the day to help them gain the confidence in her self help skills. This attitude of teamwork makes the toddler feel a little less rebellious because the adult is sometimes seen as a partner rather than as an adversary.Thi s gives the child empowerment over their surroundings. Empowerment Self help skills are a way to make a child feel empowered. Empowerment is a way of making the child feel part as and that he/she is worthy of respect (Yoo,2010). It is important to allow a child to be as independent as possible. An example would be allowing a child to eat finger foods, and feeding herself. Sure it will be messy until the child gets older and learns to be neat, but this allows the child to feel more in control of her world.Giving the child chooses as to what to wear, and eat is an approach that is suppose to help the child to learn to make chooses in life. With choices you also have to set limits on what will and won’t be accepted. Children will often test limits. That is why when a parent set boundaries they must always remain consistent. Not being consistent with boundaries only lets that child know that it isn’t a real limit, and if the child is persistent enough the child will get hi s/her way. Providing security and empowerment to a child you must set limits and stick to them.Family Center Program also gives the families chooses. Like what activities they want to pursue in, how they want to be involved, and what type of help they need, are just some examples. This program, focus on the families wants and not on what the program feels they need. This type of empowerment has been proven to be successful and there is more participation with the families. Pro-Social Skills It is also very important that families and educators teach children social skills. The earlier they start interacting with other children the easier it is for them in the long run.It is also necessary to teach a child good problem solving skills (McArthur, 2002). The must not only learn how to interact with children, but also how to maintain relationships. Another way to install this into children is by teaching them how to help out and be a part of something. It makes the child feel important a nd that they belong to something. Another good way to teach a child’s social-skills is by having good role models in its life. Children will learn and adapt to their environment. It is very important to have the child surrounded by people who has faith that things will work out and that life has meaning.It is very important for families to help the child develop a sense of responsibility and learn not only leadership skills but also follower’s skills. Self Esteem Often times in our society we believe that a child might have â€Å"self esteem issues†. We think that all the child needs is to be uplifted or given compliments and praises. As often, there are conflicted theories on where self esteem derives from. Some theorist will say that esteem comes from â€Å"nature† such as a human biologist that will tell you that esteem in form of our â€Å"DNA† while others, such as Marxists will describe self such as social-economic or â€Å"nurture†.Ho wever, in my research I am going to describe self in relation to relationships with people, because that is the â€Å"self† that is often broken, and the only one that can be fixed. A baby's experience with self develops at an early age. Often the reflection of the caregiver or the image of themselves in the mirror is their first experiences (Luxmoore, 2010). Later on the baby will reflect â€Å"self† without the need of another person. Relationships are very important in developing a child's self-esteem early through life.Poor parenting can affect the child’s development of self. Too often do we wait until a child is 14 or 15 when a professional tries to get involved with â€Å"self esteem issues† and the damage has been done? Too much heartache has happened for another adult to make an impact on the child's life. Often children’s experiences that deal with â€Å"self esteem† projects into the child's environment. When a child's self esteem is low, their feelings towards their environment are also negative. Parenting plays a big role in the development in a child's self image.Sometimes the people in the child's life that are expected to be the nurtures can be very disappointing leaving the child feeling misunderstood. As caregivers it is our job to make sure our children are safe. We can let a child be in control of their feelings and help them gain self help skills and build self esteem as long as the children are safe and are in the right environment. For example, when a child does not know how to make the right decisions and keeps trying to bite their friends we have to take control of the situation and make sure she does not have opportunities to bite friends.I would stay around the child and make sure they did not have confutations with any of their friends. If I had to walk away to do something the child would come with me. Children need limits and boundaries so they will understand what is right and what is wro ng and can make good choices when learning to get alone with others. In my community we have toddler behavior specialist who does trainings on what to expect out of toddlers and how to enable toddlers to be themselves and be independent children. These trainings are for teachers as well as parents.Caregivers are given lists of age appropriate characteristics to give to parents so they will understand why toddler’s act the way they do and how they can help the child grow. In the conclusion of this paper we have discovered how important it is that the Family Center approach helps the child’s development and sense of self by empowering families to become more involved. This has been proven to eliminate child abuse and neglect. It has also provided ways to help families network in the community. This program has taught the importance of parent/child relationships and how educators can better support the family.

Moral Dilemma Between the Right Thing to Do and What is Good

Moral Dilemma Between the Right Thing to Do and What is Good Introduction The ethical dilemmas to be analyzed can best be resolved by striking a balance between what is the right thing to do and what is good. In these two cases, the right solutions will depend on the ability to merge a number of factors that affect the overall outcomes.Advertising We will write a custom essay sample on Moral Dilemma Between the Right Thing to Do and What is Good specifically for you for only $16.05 $11/page Learn More Case studies In the first case of the copywriter who finds out that disclaimer information has been removed from the advertisement, the action I would take would be to continue with the advertisement but have proof of the fact that the missing disclaimer information was removed by the marketing director. On the other hand, what I should do is to refuse to instate those changes and to take the matter to the chemical company through the marketing manager’s boss. These actions are quite different from one another bec ause the first alternative takes into consideration the consequences of the action rather than the means needed to achieve them (Shockley-Zalabak Pamela, 2009). In this regard, choosing to counteract the actions of the marketing director could cause a loss of the account. It is likely that my firm may be more interesting in retaining business rather than meeting some ethical obligations. Therefore, in order to avoid losing my job, I would let the copy proceed and then find a way of protecting myself if the issue created negative consequences to the public. This would cause the least harm to the said parties. On the other hand, the other alternative of refusing to pass the copies and confronting the marketing director’s boss should be the right thing to do. In this ethical dilemma the copywriter is confronted with the challenge of choosing between doing the right thing and doing the good one. Most teleologists and human beings tend to focus on the results i.e. on the good rat her than the right. However, the highest standard of morality will usually result when a person has decided to engage in a rightful act that produces good consequences. When this is not possible, then one must forgo the good consequences in order to do the right thing. If the disclaimer information causes the public substantial problems in their health then the consequences would be dire. Even if the public health issue may not crop up in this case, it would in the future and hence lead to diminished business by the chemical company as well as poor health; the consequences of doing nothing about the issues are clearly more than they are for doing something about them. Conversely, going silent on the issue is likely to lead to loss of business and maybe even the job of the copywriter. The immediacy and surety of these consequences is what truly necessitated the first option. However, morally right actions sometimes need to sacrifice short term interests of long term ones hence the se cond option (Shockley-Zalabak Pamela, 2009).Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More If I was the consultant who was a specialist in the training programs I would not comply with the president’s requirements. I would inform him of my concerns about the secrecy of his request and the unethical nature of this demand. This course of action is also what one should do. The risks and damages that lie in accepting that conditionality are too high compared to the benefits of not doing so. The president has stated that the matter should be confidential and that if personnel knew then they would object. This admission by the president is a sign that the President is not immune from accountability and that his actions should also be agreeable to other parties. The consultant will therefore have the support of other parties and his chances of keeping the job are quite high even after choos ing to oppose the President’s directives. Furthermore, the training business would suffer less if the consultant concentrated on actual training rather than giving reports on the most talented people in the programs to the president. The realistic nature of these consequences therefore makes rejection of the President’s request a plausible option. On the other hand, the ethical reasons involved in this scenario also favor the same course of action. First, if other companies come to realize that the consultant business participates in shortcuts during recruitment then this would tarnish the image of the business. The consultant has a duty to his company which means that he must engage in actions that would heighten the well being of his organization rather than tarnish its image. He needs to look at the greater good and let go of momentary satisfaction which would be to maintain business with the building products manufacturer. The long term benefits of this business ea sily outweigh the complications the short term business that is being brought by this building products manufacturer. As stated earlier, the best moral actions are those ones that follow the right means and lead to the best consequences (Shockley-Zalabak Pamela, 2009.). In this case, the manner in which the contract clause is to be executed signifies some of the problems that can emanate from it. The president wanted the clause to be secret and the reports to be submitted secretly. It shows that he was aware of the wrongs of these actions hence his reason for avoiding personnel in his company. He was trying to use a shortcut to recruitment instead of performing his role in the right manner as is the case with other people in his industry or in his situation. Even the manner in which he introduced the issue is testimony to how wrong that contract was. He only talked about the secret report and did not write it in the contract. He also mentioned it after talking about the mutually be neficial relationship so the latter seemed like a bribe.Advertising We will write a custom essay sample on Moral Dilemma Between the Right Thing to Do and What is Good specifically for you for only $16.05 $11/page Learn More Conclusion Sometimes the end does not justify the means when these would clash with another then the duty of the agent is to do what is right rather than to focus on the consequences as was the case of the consultant and the copywriter. Reference Shockley-Zalabak, Pamela S. (2009.). Fundamentals of organizational communication knowledge, sensitivity, skills, values (7th ed.). Boston: Pearson Education. ISBN: 0536694621

Free Essays on Early America

The era that was seventeenth century colonial America was very different from today’s times. The society that existed at that time had very different views on life and how it should occur. The daily routines were very unlike ours even tough it may be hard to believe. Even families, which seem to be a non-changing faction in history, were also distinct in size and order. (Thomas XIII) John Demos commented that â€Å"the colonial family was ‘extended’ rather than nuclear. False.† John Demos, who in a study of Bristol , Rhode Island, came up with conclusions about family life in early America that contradicted ideas previously accepted by historians.(Hawke 58). An extended family includes the core group of males which are a grandfather, adult sons and sons’ sons, their wives, and their unmarried daughters. (Brooks 27) Demos’s idea is basically this one. The house in the colonial times shaped the home. What he means by this is that you could not h ave an extended family that included servants, apprentices, and other non-kinfolk in a house that measured twenty feet by twenty feet and rose only a story and a half. Even if you added another room, you would only have enough livable space for a nuclear family which consisted of parents and children. This was due to the high number of children in a family. The average number was about seven to ten. Some far exceeded that, others barely managed having two or three. (Hawke, 58-59). In the early colonial families, every member had a different â€Å"job.† The head of the family was mostly the father. He presided over family prayers and worked on the family farm. Mothers usually raised the children, acted as midwives to other women in town, and tended to household chores. (Walker 86). Up until about the age eight, boys and girls wore the same thing. They only wore wool or linen dresses. After a boy reached the age of eight or nine, he would begin to help out with the fatherâ€⠄¢s job, which was f... Free Essays on Early America Free Essays on Early America The era that was seventeenth century colonial America was very different from today’s times. The society that existed at that time had very different views on life and how it should occur. The daily routines were very unlike ours even tough it may be hard to believe. Even families, which seem to be a non-changing faction in history, were also distinct in size and order. (Thomas XIII) John Demos commented that â€Å"the colonial family was ‘extended’ rather than nuclear. False.† John Demos, who in a study of Bristol , Rhode Island, came up with conclusions about family life in early America that contradicted ideas previously accepted by historians.(Hawke 58). An extended family includes the core group of males which are a grandfather, adult sons and sons’ sons, their wives, and their unmarried daughters. (Brooks 27) Demos’s idea is basically this one. The house in the colonial times shaped the home. What he means by this is that you could not h ave an extended family that included servants, apprentices, and other non-kinfolk in a house that measured twenty feet by twenty feet and rose only a story and a half. Even if you added another room, you would only have enough livable space for a nuclear family which consisted of parents and children. This was due to the high number of children in a family. The average number was about seven to ten. Some far exceeded that, others barely managed having two or three. (Hawke, 58-59). In the early colonial families, every member had a different â€Å"job.† The head of the family was mostly the father. He presided over family prayers and worked on the family farm. Mothers usually raised the children, acted as midwives to other women in town, and tended to household chores. (Walker 86). Up until about the age eight, boys and girls wore the same thing. They only wore wool or linen dresses. After a boy reached the age of eight or nine, he would begin to help out with the fatherâ€⠄¢s job, which was f...

Reality vs. Illusion essays

Reality vs. Illusion essays In Tennessee Williams play A Streetcar Named Desire, a major theme that is present is the desire to escape. In the play, Williams clearly tends to favor the real world of Stanley and Stella Kowalski, than the imaginary world of the unfortunate Blanche Dubois. He demonstrates that when the two worlds intersect, reality will smash the artificial world of illusion. The first evidence that proves Williams alliance with reality, is Blanches life before New Orleans, in Laurel. Blanche had fell in love and married a boy whom she thought of as perfect in every way. Unfortunately for her he is a homosexual. This intrusion of reality breaks up her dream image of her husband, and she tells him how he disgusts her. He then commits suicide, and Blanche forever blames herself. These unpleasant realities that have invaded her life make her find refuge in promiscuous relationships with all kinds of men. She still believes that she is a refined and respectable woman, but in reality she is nothing but a tramp that is forced to leave Laurel. Another instance where the two worlds conflict is the night of the poker game. When Stanley gets drunk and beats Stella, Blanche is extremely upset and disgusted. His actions convince her that she must leave with Stella. She concocts a ridiculous plan to run away with Shep Huntleigh, an acquaintance she had seen long ago. Stella being more realistic, knows that this plan has no merit. She knows that Stanley is crude and violent at times but she knows how to cope. Besides, she is about to have a baby and cannot raise a child without a father. Stella decides to stay with Stanley, and seems to forget about the event as if it never happened. Stella has chosen Stanley over Blanche, and in the process choosing reality over illusion. The two defining incidents in the play clearly show that Tennessee Williams favors the world of reality. The moments before Stanley rapes Blanche is the first tim ...

Use the Theory of Constraints and Activity-Based Costing to Determine Essay

Use the Theory of Constraints and Activity-Based Costing to Determine the Optimal Product Mix Decisions - Essay Example Broadly, expanded ABC approach, TOC based approach and the multi-factor approaches have been discussed which have deeper implications in designing an optimal product mix for a manufacturing entity. Expanded ABC based Model The shortcomings of traditional costing to incorporate production process are mainly encompassed by Theory of Constraints (TOC) and Activity Based Costing (ABC). Production decisions become quite convenient when they are facilitated by the paradigms of TOC and ABC gelling together (Kee). Apparently it seemed as if the both of these paradigms have the nature of competing with each other in assisting production decisions. However, later on when their strengths and limitations were analyzed, a complementary view of both the paradigms came into effect. If the product cost obtained under ABC, is incorporated with the availability of the physical resources, a comprehensive model of production process can be developed which can facilitate the production decisions by implementing the principles and guidelines of the Theory of Constraints. Mixed-integer programming is the framework which is used to integrate the product cost estimated under ABC with the availability of physical resources along with the production capacities. The major benefit provided by the mixed-integer programming is the effectiveness of decisions relating to marketing and production. With the help of the expanded model of ABC, a firm can evaluate simultaneous results of product cost, availability of physical resources and the marketing opportunities in order to identify an optimal product mix. The other major benefit of expanded ABC prog ram includes the identification of bottleneck resources and their economic impacts upon the firm’s production process. Identification of excess resources is also a hallmark for the expanded ABC approach due to which those excess resources can be deployed elsewhere to enhance the overall productivity of the firm. Lastly, the program for continuous improvement can also be identified and applied which can enhance the potential productivity and profitability of the firm because of the implementation of expanded ABC approach. Besides the advantages of the expanded ABC approach, there are different sorts of limitations attached with the implementation of this approach. Expanded ABC approach takes into consideration the quantitative effects of the revenues, product cost, availability of resources and the production capabilities. However, in order to design an optimal product mix, qualitative factors also play their significant part over which the expanded ABC approach remains silent . As a result, expanded ABC approach barely manages to provide only partial information regarding the marketing and the production decisions. Another limitation of expanded ABC is the usefulness of the reliance of this approach towards estimates and assumptions regarding the business activities of the firm over a certain time period. There is a strong dependency of the usefulness of the decisions taken under expanded ABC approach on the accuracy of the estimates and assumptions used by the firm. Lastly, the cost of implementing expanded ABC model can turn out to be on a higher side because of the substantial amount of time and effort required in its implementation, analysis of the results inferred from the mixed-integer programming and other related activities. However, it is important to note that the cost of

Discussion Essay Example | Topics and Well Written Essays - 500 words - 25

Discussion - Essay Example The cause of the fire outbreak was electrical fault (omoakala.blogspot.com, 2012). The myth of panic during fires means that in the incident of fire breakout, people get into panic and make their utmost effort to escape and save their own lives irrespective of others. Such a behavior is identified as a myth because this is not what normally happens during a disaster. There is a great deal of difference between the myth of panic and the actual behavior of people observed during the incident of a fire outbreak. In reality, people tend to help as many people as they can even if they have to put their own lives in danger for that. People help others around them before helping themselves. This behavior has been commonly observed during the disasters. For example, during the 9/11 attack, people not only helped their friends and relatives escape, but also the strangers (White, 2003). In the event of fire outbreak, occupants’ decision making is influenced by a whole range of factors including commitment, familiarity, role and responsibility, and social. The occupants cannot think of leaving people they are familiar with behind in trouble. They feel an intrinsic sense of commitment and moral obligation to God as well as other people to help the people. It seems just too out of place and selfish to just take care of one’s own life and forget one’s role and responsibilities toward others. Man is known to be a social animal. Likewise, the occupants’ decision making during a fire outbreak is affected by their social networks and links. Occupants’ individualistic traits like their age, gender, physical and mental capabilities play a fundamental role in the level of help they can extend to others during a fire outbreak. Certain occupants like children, women, and old men indeed need others’ help to escape since they cannot even help themselves whereas other

News talk critique Coursework Example | Topics and Well Written Essays - 250 words

News talk critique - Coursework Example The two presentations depicted varying characteristics. The first one, presented in class, received dismal responses from the audience. In particular, the class showed a lack of interest in the topic and consistently failed in answering questions posed after the presentation. Their response indicated that I lacked confidence, eloquence and clarity. The information was not well understood. The second presentation received a small audience of two at the Centre for Business Communication. In this presentation, I was more confident, composed and articulate. The audience’s response was positive with questions being answered. Despite feeling nervous, the audience took no note of fear. In the next year, I hope to improve my presentation skills. The particular areas of focus are essential in public presentation. The first is confidence boosting which will allow me to have composure during presentations. Eloquence will facilitate the dissemination of information in a clear and precise manner. Moreover, I will seek to present in front of several individuals to reduce my stage fright. Developing good memory skills will boost the quality of my presentations as the bulk of information will be remembered. Lastly, I will endeavour to develop a controlled voice without shaky notes. This plan will culminate into improved presentation

Case Study Report Essay Example | Topics and Well Written Essays - 2000 words

Case Study Report - Essay Example alue of the Napster brand, and our revenues could suffer if we are not able to maintain its high level of recognition in the digital music sector and c) We may not successfully develop new products and services† (Napster, 2010). These have been chosen from the list as provided in the case. A set of recommendations have been set out for the company based on the above mentioned risks. Firstly, to improve the customer retention and to use churn models along with customer relationship marketing to reduce the customer attrition to a great extent. Secondly, it is advisable that the company considers a brand extension to be able to keep up their market position and brand image. Napster has brought about a new brand and a very useful programme for friends and family to share music online in a simpler and effective manner. The company was started in 1998 and 1999 by a young Shawn Fanning and the system was then known as Peer to Peer. Although the company only operates within United States, the company was a big hit among the customers and there was a clear interest in people across the world as this was a very effective way of sharing music online. However, the success of the company was short lived and the company was faced with a number of lawsuits by the recording companies and others. The main aim of this paper however is to focus on the marketing techniques and marketing mix of the company and to assess the company’s marketing mix. The paper will deal with each of the 7 P’s of marketing and will evaluate the company’s performance based on the same. Also the paper will develop strategies for the company to be able to deal with the perceived risks and will help provide recommendations to the company. The next section will deal with the evaluation of the marketing mix used by the company. The aim of this section is to discuss the 7 P’s of marketing and the position of Napster in the markets based on the 7 Ps. The section provides a clear analysis of the

Business Plan of The Convenient PetStore Essay Example | Topics and Well Written Essays - 7250 words

Business Plan of The Convenient PetStore - Essay Example The pet owners are now treating their pets as family members and are ensuring proper attention is given to the pets so that they remain fit and apt. In order to meet the growing demand of pet owners for preservative free products, The Convenient PetStore will offer a wide range of products to the customers who have a strong bond with their pets and will pay high prices for ensuring the safety of their pet’s health. After the survey of the entire market, it has been decided that the store will start its operations in Seattle in January 2013. The store has completed all pre-requisites so that the customers can avail the best quality products. The management team and personnel required for running the store have been hired and they are being trained so that they can offer a spectacular range of services to the customers. The store’s website is under construction so that the customers can retrieve complete details and information about the store from its site when the stor e starts its operations. The competitive edge that the store will have is providing the pet owners an easily accessible option for buying the organic foods for pets that will enhance the quality of food fed to the animals so that their health gets better in future and they can remain healthy and fit for unlimited time period.

Answer the question Essay Example | Topics and Well Written Essays - 500 words - 6

Answer the question - Essay Example This might lead to a loss for the firm (Ederington, 1979). In the following table, the expected values are calculated if the dollar values weaken. As per the calculations shown above, it can be seen that when the value of dollars weaken, the expected returns are lower. As a result the firm ends up obtaining lower return in Sterling. Hence it can be seen that the returns available in each of month of March, June and September would be low considering the futures market prices in each of these months. In order to prevent such a situation it is essential that the company undertakes hedging strategy (Stulz, 1984). Under the hedging technique, it becomes possible to conduct the sales at the current spot price, even at the future date. As a result loss due to weakening of dollar values can be prevented. In the above table it can be seen that if the firm sells at the spot price, set as per hedging, the expected realisable values are higher than the expected realisable values as per future rates. Hence hedging can be stated to be a suitable strategy when the dollar values actually weaken (Nance, Smith and Smithson, 1993). Hedging is essentially not required. If the dollar values become stronger, that is when lower proportion of dollars are required to be paid against each dollars. In the above table it can be seen that when the firm future market prices are lower than the spot prices, the expected values are higher (Allayannis and Ofek, 2001). As a result the firm earns a profit without undertaking the hedging technique. Therefore the hedging technique must not be undertaken when the future values of contracts are expected to be lower than the spot exchange rates. Hence it is important to understand what the future contract prices would be in comparison with the sport prices and accordingly determine whether to undertaken hedging techniques or not. When the

Case Study Report Essay Example | Topics and Well Written Essays - 2000 words

Case Study Report - Essay Example alue of the Napster brand, and our revenues could suffer if we are not able to maintain its high level of recognition in the digital music sector and c) We may not successfully develop new products and services† (Napster, 2010). These have been chosen from the list as provided in the case. A set of recommendations have been set out for the company based on the above mentioned risks. Firstly, to improve the customer retention and to use churn models along with customer relationship marketing to reduce the customer attrition to a great extent. Secondly, it is advisable that the company considers a brand extension to be able to keep up their market position and brand image. Napster has brought about a new brand and a very useful programme for friends and family to share music online in a simpler and effective manner. The company was started in 1998 and 1999 by a young Shawn Fanning and the system was then known as Peer to Peer. Although the company only operates within United States, the company was a big hit among the customers and there was a clear interest in people across the world as this was a very effective way of sharing music online. However, the success of the company was short lived and the company was faced with a number of lawsuits by the recording companies and others. The main aim of this paper however is to focus on the marketing techniques and marketing mix of the company and to assess the company’s marketing mix. The paper will deal with each of the 7 P’s of marketing and will evaluate the company’s performance based on the same. Also the paper will develop strategies for the company to be able to deal with the perceived risks and will help provide recommendations to the company. The next section will deal with the evaluation of the marketing mix used by the company. The aim of this section is to discuss the 7 P’s of marketing and the position of Napster in the markets based on the 7 Ps. The section provides a clear analysis of the

Answer the question Essay Example | Topics and Well Written Essays - 500 words - 6

Answer the question - Essay Example This might lead to a loss for the firm (Ederington, 1979). In the following table, the expected values are calculated if the dollar values weaken. As per the calculations shown above, it can be seen that when the value of dollars weaken, the expected returns are lower. As a result the firm ends up obtaining lower return in Sterling. Hence it can be seen that the returns available in each of month of March, June and September would be low considering the futures market prices in each of these months. In order to prevent such a situation it is essential that the company undertakes hedging strategy (Stulz, 1984). Under the hedging technique, it becomes possible to conduct the sales at the current spot price, even at the future date. As a result loss due to weakening of dollar values can be prevented. In the above table it can be seen that if the firm sells at the spot price, set as per hedging, the expected realisable values are higher than the expected realisable values as per future rates. Hence hedging can be stated to be a suitable strategy when the dollar values actually weaken (Nance, Smith and Smithson, 1993). Hedging is essentially not required. If the dollar values become stronger, that is when lower proportion of dollars are required to be paid against each dollars. In the above table it can be seen that when the firm future market prices are lower than the spot prices, the expected values are higher (Allayannis and Ofek, 2001). As a result the firm earns a profit without undertaking the hedging technique. Therefore the hedging technique must not be undertaken when the future values of contracts are expected to be lower than the spot exchange rates. Hence it is important to understand what the future contract prices would be in comparison with the sport prices and accordingly determine whether to undertaken hedging techniques or not. When the

United States Declaration of Independence Essay Example for Free

United States Declaration of Independence Essay In contemplating the relation of freedom and identity, the Latin maxim libertas non datur sine veritate aptly reminds us that there can be no freedom without truth. While certain aspects of who we are, such as nationality or ethnic ancestry, may be cul? turally or serendipitously determined, there is a truth to hu? man nature which, if not observed, corrupts or destroys life and any exercise of freedom dependent upon it. Human nature and the natural law it reflects are inescapable, and, insofar as the Constitution of the United States was consciously fashioned with an outline of human nature in mind, natural law is an in? dispensable aid to proper constitutional interpretation. This essay explores the founding conception of liberty and its interrelationship with human nature. It then addresses how the Constitution reflects these aspects of human nature. Finally, it contains some concluding perspectives on aspects of human nature understated in the constitutional design and what ought to be done when there are disputing conceptions of human na? ture. I. LIBERTY The founding view of liberty was taken up directly by Ham? ilton. In Federalist 15, Hamilton asks â€Å"why,† if man1 is naturally * Caruso Family Chair and Professor of Constitutional Law, Pepperdine Uni? versity; Dean and St. Thomas More Professor, The Catholic University of America Columbus School of Law, 2001–2003; Professor and Director of the Center on Law Government at the University of Notre Dame, 1980–1999; Assistant Attorney General and Head of the Office of Legal Counsel, Department of Justice, 1985– 1989. 1. The use of the masculine in this essay is intended to include the feminine; the masculine usage is continued in the essay so as not to raise in the mind of the reader any inference that the thoughts expressed are somehow at odds with the quoted material from the founding period, which reflected a different custom in 34 Harvard Journal of Law Public Policy [Vol. 29 free,2 â€Å"has government been instituted at all? †3 Hamilton’s an? swer is blunt and rests squarely on a claim about human na? ture. Government is instituted, Hamilton asserts, â€Å"[b]ecause the passions of men will not conform to the dictates of reason and justice without constraint. †4 Liberty without restraint will not lead to private or public good. How does Hamilton know this? Well, he says, just look around; and further, if the evidence of our own eyes does not convince us and we seek something beyond this empirical claim, he urges us to draw yet another inference about human nature: It is to be expected that men in a collective or group will act badly because the â€Å"[r]egard to reputation has a less ac? tive influence. †5 Think about it, Hamilton admonishes: Liberty will be badly used if joining together obscures accountability. Moreover, â€Å"a spirit of faction† will aggravate these intrinsic human aspects, thereby magnifying the resulting harms. 6 In a group, we will ally with others of like mind in a shameless way to disadvantage or harm others. We will be inclined to use our liberty to pursue â€Å"improprieties and excesses, for which [we] would blush in a private capacity. †7 The desire for liberty to be well used, once â€Å"we the people† were united in political society, greatly motivated the Foun? ders. It will be argued below that this founding conception of liberty informed by human nature accounts for much of the constitutional structure and the express limitations upon gov? ernment power within and appended to it. The justification for the new Constitution is forthrightly anchored in the mainte? nance of human nature as the â€Å"great principle of self? preservation. †8 As such, the precondition for liberty to be used well is honoring the core principle of preserving the truth of oneself—a proposition traceable, as Federalist 43 expressly af? using the masculine pronoun alone, but which this author believes is applicable to all persons without gender distinction. 2. Note that any other presupposition is counterfactual, except to extreme be? haviorists. See, e. g. , Thomas Szasz, Against Behaviorism: A Review of B. F. Skinner’s About Behaviorism, 5 PSYCHOL. NOTES (1991), available at http://www.libertarian. co. uk/lapubs/psycn/psycn005. pdf. 3. THE FEDERALIST NO. 15, at 110 (Alexander Hamilton) (Clinton Rossiter ed. , 1961). 4. Id. 5. Id. at 111. 6. Id. 7. Id. 8. THE FEDERALIST NO. 43 (James Madison), supra note 3, at 279. No. 1] The Human Nature of Freedom and Identity 35 firms, to â€Å"the transcendent law of Nature and of Nature’s God† upon which the nation is founded and all human action de? pends. 9 The question whether identity is a limitation or starting point for freedom may be a puzzler for twenty?first century man, but it is an easier question when tossed the way of Pub? lius. The authors of The Federalist Papers knew human nature or identity to be the starting point for human freedom or liberty. II. HUMAN NATURE What is the law of nature? An early twentieth century lec? turer put matters nicely: Every living creature is the embodiment of some form of natural law. Its duration of life depends upon its obedience to the law of its nature, as embodied in its organism. It lives by being itself, by persisting in being itself, and when it vio?lates the law of the kind of being it is, it renounces life and perishes . . . . All animated beings are subject to the laws of cause and effect, as Nature has prescribed them for each species . . . . [I]n any complex organization, like human soci? ety, something must be freely granted to the individual. This is what we mean politically by â€Å"liberty. † On the other hand, something must be insisted upon for the benefit of the group. This is what we mean by â€Å"law,† in its social sense . . .. Without liberty, there is no initiative, and hence no progress. Without law, there is no survival of the group. 10 It is within the will of man to have positive law either ad? vance human nature or undermine it. It would be a mistake, however, to suppose that the constructed, positive law of soci? ety can disregard the law of nature without consequence. We can construct governments and other social structures beyond our individual natures, but these perform well only if nature’s truths are observed. â€Å"What we must never forget is that Nature never ceases to govern; and that, if men wish to govern, they must govern under Nature’s Laws, or they will be doomed to failure. †11 9. Id. 10. DAVID JAYNE HILL, HUMAN NATURE IN THE CONSTITUTION 24–25 (1926). 11. Id. at 29. 36 A. Harvard Journal of Law Public Policy [Vol. 29 Human Liberty or â€Å"Right† Derived from Assumed Duty The founding generation was studied in the dismal history of societies that sought the false freedom of governing against human nature. If one begins the history of human government with the patriarchal clan, one sees force, but little acknowl? edgment of human liberty or freedom. 12 As the clan gave way to various forms of warrior chiefs and kingships, there was a natural mindfulness of the well? being of one’s group. Several thousand years before Christ, Hammurabi’s famous legal code would describe the clan leader as a shepherd chosen â€Å"to care for the people [and cause them] to dwell in peace and security, that the great should not oppress the weak. †13 The Greeks would give a name to these assumed natural duties of care, and these in turn would later become encapsulated into the notion of rights or liberties. Rights, therefore, arose as correlatives from the reasoned objection of man’s intellect when leaders defaulted on their expected duty of care and irrationally de? prived man of the necessary goods or sustenance to survive. Stoic philosophers like Cicero would bring this conception of human right or liberty derived from duty to Rome, but, with Rome’s fall, barbarian kings once again obscured the concept of natural rights. It would not re? emerge until the American Founders decided to build a government upon human nature and its associated rights. B. Affirmation of Creation as Source of Natural Right or Liberty â€Å"When . . . the Laws of Nature and of Nature’s God entitle them, [and] a decent respect to the opinions of mankind re? quires . . . .†:14 With these words, the Founders gave explana? tion not only for the formation of a new sovereignty, but also the human liberty the newly established United States sought to advance. It was an explanation premised upon the pro? claimed truth that man is not self? creation, but created. That the handiwork of the Creator came with a conscious endow? ment of unalienable rights—life, liberty, and the pursuit of happiness—led to the conclusion that any governmental form 12. This is not to say that force within the clan was always contrary to human nature. 13. HILL, supra note 10, at 37 (quoting Hammurabi’s legal code from approximately 2250 B. C. ). 14. THE DECLARATION OF INDEPENDENCE para. 1 (U. S. 1776). No. 1] The Human Nature of Freedom and Identity 37 that followed would need to have one overriding end: to secure human nature and the rights associated with it. There is much speculation as to why America in the late Eighteenth Century was the locus of natural law rediscovery. Possibly, it was the wide sweep of land, and nature, itself, that the colonists daily inhabited and sought to harness. Perhaps it was the extraordinary discoveries of the era in natural science. Or it may simply have been that no people so distant from their country of origin could rationally continue to think of them? selves as â€Å"subjects. † American colonists were persons enjoying natural liberty. However it was, â€Å"[t]he American colonists came upon this idea in their own way . . . . It was the result of their own experience in self? government, coupled with their faith that their human nature had a Divine origin and involved a moral responsibility of which freedom was a necessary corre? late. †15 If freedom, and the new government that aspired to it, were to be guided by human nature, then that nature would need to be understood. At a very basic level, giving proper attribution to a Creator put human nature off? limits to human redefini? tion16 and secured unalienable rights against the government,17 but a workable government would require some greater identi? 15. HILL, supra note 10, at 51–52. 16. Such attempted human redefinition of truth, unfortunately, is all too common. For instance, disputes abound over what legal protection to extend to an unborn child ever since Roe v. Wade, 410 U. S. 113 (1973), but the legal dispute has absolutely no effect on the truth of the child’s humanity. So too, any association of persons can be legally called a marriage, but such domination has no effect on the truth of what marriage is in terms of conjugal unity and procreative potential. Moreover, because legal assertions have no discernible power to redefine the natural essence of these matters, man ought not to seek to have positive law and nature work toward different ends. Justice James Wilson, who signed both the Declaration of Independence and the Constitution, sagely counseled that â€Å"law can never attain either the extent or the elevation of a science, unless it be raised upon the science of man. † JAMES WILSON, Man as an Individual—Abstractly Treated, in 1 THE WORKS OF JAMES WILSON 206, 207 (James DeWitt Andrews ed. , 1896). It was obvious in the 1850s that black men and women were human. Nonetheless, the law pointedly chose to treat them inhumanly. The bloody consequences of the law’s impertinence in ignoring human nature are etched in history. 17. See Thomas L. Pangle, The Philosophic Understandings of Human Nature Informing the Constitution, in CONFRONTING THE CONSTITUTION 9, 74 (Allan Bloom ed. , 1990) (â€Å"This means . . . while the majority retains supreme political power, it does not retain and never had unlimited power. The supreme (irresistible) power governing every rational person’s behavior is the desire for self? preservation and every individual retains the inalienable right to resist perceived threats to his property and existence, no matter what the source of those threats. †). 38 Harvard Journal of Law Public Policy [Vol. 29 fication of the particulars of human nature. A few of these par? ticulars are explored below. III. MAN IS FREE, BUT NOT APART FROM OR ABOVE, SOCIETY In the Seventeenth and Eighteenth Centuries, it was under? stood that man was not intended to live alone, but in society. Of course, part of this sociability was a product of pure neces? sity. â€Å"From his beginning [man] was born into [society], and without it he could never have been. Helpless in his isolation, he could be exterminated even by swarms of insects. †18 But the yearning for community was more than a utilitarian means of defense against predatory animals or other threats to physical existence. The Founders read Aristotle and accepted his propo? sition that â€Å"man is by nature a political animal . . . . There is . . . a natural impulse in all men towards an association [with others]. †19 This natural desire, according to Aristotle, arose from two sources: reasoned reflection on right and wrong (which is only a comprehensible exercise in relation to others) and our love of others. 20 A. Jefferson: Man Has a Moral Sense Developed Out of Service to Others Thomas Jefferson most notably made reference to man’s so? cial side, observing in correspondence to John Adams that man is â€Å"an animal destined to live in society. †21 For this reason, Jef? ferson would deliberately criticize the anti? social, atomistic conceptions of Hobbes as a â€Å"humiliation to human nature. †22 Thomas Pangle records that Jefferson had derived from the Enlightenment philosopher Helvetius that we experience pleasure â€Å"when we aid or even when we seem to sacrifice for others. †23 Jefferson was not fully satisfied that Helvetius had explained the origin of the pleasure derived from the service to 18. HILL, supra note 10, at 17. 19. ARISTOTLE, THE POLITICS 10–11 (Ernest Barker trans. , 1995). 20. Id. at 106. 21. Letter from Thomas Jefferson to John Adams (Oct. 14, 1816), in 2 THE ADAMS? JEFFERSON LETTERS 492 (Lester J. Cappon ed. , 1959). 22. Letter from Thomas Jefferson to Frances Gilmer (June 7, 1816), in THE WRITINGS OF THOMAS JEFFERSON 24 (Albert Ellery Bergh ed., 1905). 23. THOMAS L. PANGLE, THE SPIRIT OF MODERN REPUBLICANISM: THE MORAL VISION OF THE AMERICAN FOUNDERS AND THE PHILOSOPHY OF LOCKE 120 (1988). No. 1] The Human Nature of Freedom and Identity 39 others and was unprepared to ascribe the origin of man’s moral sense solely to God since that would leave unaccounted for the moral sense or like sensation in a disbeliever. Therefore, on a philosophical level, Jefferson would conclude that, like other aspects of the moral sense in man, nature simply reveals the pleasure of service. 24 As he grew older, Jefferson would come to value tranquility over continued public service,25 but he would continue to lean upon the theorem that the pursuit of happi? ness was dependent upon the virtue of knowing oneself and being useful to others. The â€Å"moral instinct† that inclines us to do good out of a love of others is, Jefferson would conclude, â€Å"the brightest gem with which the human character is studded, and the want of it as more degrading than the most hideous of bodily deformities. †26 B. Wilson: Man Has Moral Sense Because He Has an Innate Conscience James Wilson would question Jefferson’s reliance upon the pleasure or utility of serving others as a sufficiently reliable ba? sis for the development of a moral sense. Unlike Jefferson, Wil? son would insist that human nature intrinsically includes not only a desire to be social and socially useful, but also a con? science. 27 Relying upon Thomas Aquinas by way of Richard Hooker, Wilson would insist that it is conscience that guides reason. 28 The first principles of virtue are self? evident to man, and, were it otherwise, most men would find the pursuit of vir? tue to be impossible and beyond their capacity. Wilson’s attachment to innate conscience contrasts with John Locke, who, in his Essay Concerning Human Understanding, opines that not even the Golden Rule is innately known. Locke is often quoted in a way that makes his writing seem highly relativistic, and certainly the statement, â€Å"[c]onscience . . . is noth? ing else, but our own Opinion,† seems to be just that. 29 Locke was obviously a stronger influence on Jefferson than on Wil? 24. See id. 25. Pangle quotes Jefferson as advising a young James Monroe that â€Å"public service and private misery [are] inseparably linked together. † Id. at 121. 26. Id. at 120. 27. Id. at 121–22. 28. JAMES WILSON, Of the General Principles of Law and Obligation, in SELECTED POLITICAL ESSAYS OF JAMES WILSON 215, 222–24 (Randolph G. Adams ed. , 1930). 29. JOHN LOCKE, AN ESSAY CONCERNING HUMAN UNDERSTANDING 70 (Peter H. Nidditch ed., 1975) (1689). 40 Harvard Journal of Law Public Policy [Vol. 29 son, as Locke’s denial of conscience as innate fits nicely with Jefferson’s proposition that men always inquire further to seek an underlying reason for a moral rule. 30 For Jefferson again, it was the utility of service that brought happiness, not following an inner voice guided by an objective, knowable virtue. Locke would similarly write that â€Å"[p]ower and riches, nay Vertue [sic] it self, are valued only as Conducing to our Happiness. †31 C. Man’s Created Nature Bridges Jefferson and Wilson But Jefferson (and Locke) may not be as far from Wilson as it first would seem. What unifies them is reference to the tran? scendent. All three concede that acknowledgment of a Creator influences man’s moral sense. Locke makes repeated reference to man’s creation, and Jefferson’s â€Å"endowed by their Creator† reference in the Declaration is well known. Nevertheless, Jef? ferson is sometimes described as a â€Å"materialist,† a term he bor?rowed from Locke, or often as a â€Å"deist. † These terms obscure more than they clarify because it was Jefferson’s concession of a Creator God that had real consequence for filling out his con? ception of human nature. As Father John Hardon, S. J. , wrote in apprising the so? called Jefferson Bible, the Life and Morals of Je? sus of Nazareth: That Jefferson believed in God is evident first from his ready acceptance of the teachings of Christ on the subject, the Lord’s Prayer, the Eight Beatitudes, the Parables of the Un?just Steward and the Ten Talents, the Sermon on the Mount—all of which presuppose a belief in the existence of God, the Creator of heaven and earth. Correlative with this goes the belief in prayer and some kind of Providence, and to that extent, at least, an acceptance of some kind of grace, requested for example in the petition, â€Å"Deliver us from evil,† in the Pater Noster. Also the Morals of Jesus allows us to conclude that Jeffer? son believed in some sort of future life, where the good are rewarded and the wicked punished. Besides the Parables of Lazarus and Dives, of the Pharisee and Publican, and the Wedding Feast, Jefferson accepted and extracted the whole discourse of Christ about the Day of Judgment, in the twenty? fifth chapter of Matthew, not excluding the classic 30. See id. at 65. 31. John Locke, Some Thoughts Concerning Education, in THE EDUCATIONAL WRITINGS OF JOHN LOCKE 109, 249 (James Axtell ed. , 1968). No. 1] The Human Nature of Freedom and Identity 41 verse 46, in which Christ foretells: â€Å"These will go into ever?lasting punishment, but the just into everlasting life. †32 What, then, of Jefferson’s self? description as a materialist in the Lockean sense? Hardon writes that it was not a denial of the spirituality of the human soul, but merely the humble con? fession that there is no human proof anchored solely in reason of the soul’s spiritual nature. 33 Hardon’s explanation is persua? sive. Even though Locke (and by extension Jefferson) was un? able to prove the imprint of a moral sense in man and questioned whether reason is naturally inclined toward seek?ing the good, as Aquinas taught, Locke nevertheless insisted on the existence of natural law, knowable only by means of the Divine creator and legislator. 34 By this, Locke meant that hu? man beings are the creation or â€Å"workmanship† of God; there? fore, they belong to God and are His property. From this declared status as created beings, a set of prescrip? tions under the natural law can be deduced. For example, the presupposition of creation allows man to deduce moral pre? cepts in support of â€Å"unalienable rights† derived out of his rela? tionship with a Creator? Owner and other created human beings. These moral precepts themselves then encourage habits of virtue, especially including Jefferson’s insight of service to others. Habits of virtue yield happiness. Disregard the presup? position of man as a created being, however, and think of man as his own self? creation living outside or above society, and the process would work in reverse: unhappiness resulting from practices of vice and self? interest unchecked by any moral sense derived from human nature. Without the public ac?knowledgment of man’s created nature, the derivation of moral sense would be impossible, because there would then be no 32. Fr. John A. Hardon, S. J. , The Jefferson Bible, AM. ECCLESIASTICAL REV. , June 1954, available at http://www. catholicculture. org/docs/doc_view. cfm? recnum? 6040. 33. See id. John Locke writes, â€Å"we do not owe our origin to ourselves . . . .† JOHN LOCKE, QUESTIONS CONCERNING THE LAW OF NATURE 161 (Robert Horowitz et al. trans. , Cornell Univ. Press 1990) (1664). Locke was sure that this is not a religious doctrine, even as such doctrines may confirm â€Å"the truth of our argument that man can, by making use of sense and reason together, arrive at knowledge of some su? preme power . . . .† Id. at 165. Locke admitted that reason may prompt some to doubt God’s existence, but he said â€Å"there exists nowhere a race so barbarous, so far removed from all humanity† that is not suited to â€Å"infer from sensible things that there exists some powerful and wise being who has jurisdiction and power over men themselves. † Id. at 165, 167. 34. See Michael P. Zuckert, Do Natural Rights Derive from Natural Law? , 20 HARV. J. L. PUB. POL’Y 695, 721 (1997). 42 Harvard Journal of Law Public Policy [Vol. 29 stable conception of human nature. Human nature would, of course, be factually constant, but insofar as it would be subject to legal redefinition by those in the possession of force, it would not yield moral clarity for public or private decision. Of course, man is not assured of happiness merely by public acknowledgment of his created nature. When man enacts laws or undertakes personal action in defiance of that created na?ture, he is acting in a way that is contrary to a state of happi? ness. For this reason, if a government of law is to be successful, it must be formed to meet the reality of man’s nature: a reality which recognizes both man’s created nobility and rebelling imperfection. Hence, Wilson insightfully comments: [G]overnment is the scaffolding of society: and if society could be built and kept entire without government, the scaf? folding might be thrown down, without the least inconven? ience or cause of regret. Government is, indeed, highly necessary .. . to a fallen state. Had man continued innocent, society, without the aids of government, would have shed its benign influence even over the bowers of Paradise. 35 he Founders believed man had not â€Å"continued innocent† T and so shaped American government to meet his shortcom? ings. IV. MAN’S IMPERFECT NOBILITY The seventeenth? to? eighteenth? century period out of which the Constitution emerged was, as Arthur O. Lovejoy records, a period of transition between the denigration of man and the celebration of his potential. 36 Theologians and religious writers reminded the Founders of man’s creation in the image and like? ness of God and man’s supernatural destiny, but one satire writer after another demonstrated that man, in action, failed regularly to live up to this nobility. These satires of the Seven? teenth Century were but the flowering of earlier writing. Father James Gillis writes: Shakespeare—the myriad? minded Shakespeare—probably knew man better than any other poet or dramatist or phi? losopher. Certainly he made a life study of man; he tracked 35. JAMES WILSON, Of the Study of Law in the United States, in SELECTED POLITICAL ESSAYS OF JAMES WILSON, supra note 28, at 210. 36. See ARTHUR O. LOVEJOY, REFLECTIONS ON HUMAN NATURE 20 (1961). No. 1] The Human Nature of Freedom and Identity 43 every emotion and mood and thought and passion of man to its secret lair in the human heart, dragged it out, incarnated it in man or woman, king, peasant, soldier, student, lover, clown, clothed it in ermine or fustian or in mourner’s weeds, and made it â€Å"strut and fret its hour upon the stage. † If ever a man revealed ourselves to ourselves, it was that all? But? omniscient Shakespeare. But even he was compelled in the end to confess that he couldn’t solve the riddle of man. Wit? ness the famous monologue, â€Å"[w]hat a piece of work is man! † continuing â€Å"how like an angel! † but concluding, â€Å"this quintessence of dust! †37 A. Man Rationalizes Himself as an Exception: The Self? Interest Problem Thirty years before the Declaration, the French writer Mar? quis de Vauvenargues noted how much we enjoy pointing out human defect, thinking we can somehow exempt ourselves from the same criticism. Vauvenargues lamented, â€Å"We are so presumptuous that we imagine we can separate our personal interest from that of humanity in general, and malign the hu? man race without implicating ourselves. †38 n response to this criticism, man would assert as a defense I his commitment to reason. However, one would have to cau? tiously wonder if â€Å"reason† was itself rationalization and self? deception. Man reaches a conclusion favoring passion over rea? son, then finds reasons to justify the passion and deceives him? self into thinking the reasons discovered were the cause for the initial decision. Again, satirists of the Seventeenth Century regularly pointed out that â€Å"[t]he passions always seek to justify themselves and persuade us insensibly that we have reason for following them. The gratification and pleasure to which they give rise in the mind which should be judging them, corrupt its judgment in their favor. †39 hese insights were best represented in the founding genera? T tion by John Adams. He observed that men tend to act first and think after. Men have a tendency to flatter themselves, and Ad? ams thought this self? deception was responsible for many ca? 37. JAMES M. GILLIS, THIS MYSTERIOUS HUMAN NATURE 5 (1956) (quoting WILLIAM SHAKESPEARE, HAMLET act 2, sc. 2). 38. LOVEJOY, supra note 36, at 20 (citation omitted). 39. Id. at 26. 44 Harvard Journal of Law Public Policy [Vol. 29 lamities. 40 Caught up in the various political controversies of his day, Adams wondered why those against him sought to â€Å"blacken and discredit† his motives, rather than address under? lying issues. 41 This trait of human nature has not changed. 42 B. A Government to Bring Perfection from Imperfect Human Nature Richard Hooker had faithfully recorded the noble, but imper? fect, aspects of human nature: Laws politic, ordained for external order . . . are never framed as they should be, unless presuming the will of man to be inwardly obstinate, rebellious, and averse from all obedience unto the sacred laws of nature; in a word, unless presuming man to be in regard of his depraved mind little better than a wild beast, they do accordingly provide not? Withstanding so to frame his outward actions, that they be no hindrance unto the common good for which societies are instituted: unless they do this, they are not perfect. 43 et all was not lost. God had created a universe by counter? Y balancing the forces of physical science, as Newton explained, and man could likewise construct a successful polity by follow? ing His model. So the Constitution came to be, following this instruction of counterpoise or balance, reflected in the planets as well as literature. The Founders, already having declared their fidelity to â€Å"the Laws of Nature and Nature’s God,† pro? 40. See generally JOHN ADAMS, ON SELF? DELUSION, in 3 THE WORKS OF JOHN ADAMS, SECOND PRESIDENT OF THE UNITED STATES 432, 433–36 (Charles C. Little James Brown eds. 1851). 41. Id. at 436. 42. Why, for instance, did environmental groups seek to demonize then? Judge John Roberts as anti? environment because of his dissent in Rancho Viejo v. Norton, 334 F. 3d 1158 (D. C. Cir. 2003), rather than take up the jurisprudential difficulty that animated the Supreme Court decisions upon which preced.

Event design and experience

Event design and experience Introduction Before we can discuss what an event is we must understand what the definition of event design is, for the purpose of this report we shall be employing a definition taken from EMBOK which we feel is the clearest definition. Event management is the process by which an event is planned, prepared and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control and analysis of time, finances, people, products, services and other resources to achieve objectives. An event a mangers job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling and evaluation and events design, activities and production. Silver (2004a) Update EMBOK structure. Chicago the theatrical musical was performed at the Kings Theatre, Glasgow and was attended on the 10th October 2009. For the purpose of this report we shall be looking at the how the event was staged and the interaction of the performers, audience members and stakeholders which when put together would hopefully make the experience a positive one for all those involved. The first known record of theatre was noted by historians in the performance of the sacred plays of the myth of Osiris and Isis in 2500 BC in Egypt. This story of the god Osiris was performed by the Egyptians annually at festivals throughout its civilization and thus marking the beginning of a long relationship between theatre and religion. Theatre has also played a large part in society by interacting with the public as well as entertaining and educating them. Description of Event The main purpose of modern theatre is to entertain the customer and as such that is the main reason why people in 2010 attend productions. Kings Theatre, Glasgow was opened in 1904 at such a time when Glasgow was one of the leading industrial cities in the UK if not the world and as such the building retains a sense of history for customers who attend performances today. The performance on the night lasted 2 hours 30 minutes with one standard interval of 15 minutes after the 1st act which is common place for all theatre productions. Seating in the Kings Theatre is over 4 levels and includes Stalls, Grand Circle, Upper Circle and the Gallery and shall seat a maxim of 1,785. On the night of the 10th October the cast was performing to a Full House as it was the productions last Saturday night performance before leaving Glasgow, this factor was an added bonus when it came to the atmospheric conditions for the customers or another word for it would be an Eventscape Analysis of Elements of Interaction Interacting people At an event such as a musical not only is it the cast and audience who interact but a whole host of other people which could include the stakeholders, ticket sellers, ushers, merchanance sellers. Rossman states that to; Understand the role that relationships play in the interaction of a programme and anticipating how they may contribute to or detract from client satisfaction is an important element of place. Programmers cannot simply assume that the best course of action is always to foster or create a relationship between individuals who attend an event Rossman (2003, p.38) As such event designers do not have to provide a relationship for everyone or different groups that shall take part in the production and subsequently if they do they run the risk of over complicating the event. First contact that a customer would have had in regards to Chicago the Musical would either have been the advertisement of the event or the online or telephone booking of tickets. This is where the customer will start to make expected expectations and where the event designer and the customer can differ in their expectations, which could lead to a shortfall for the customer and disappointment for the event designer. What would be the purpose of an event if people were not going to participating in the event! The answer would be none. People are what make an event; they are what make an experience by interacting with the customers or participants. Since this report is going to be in reference to a theatrical event I shall try to include references which will refer to the theatre. Relationships Jackson argues that, not only are characters and story line likely to have the biggest impact upon audiences but the metatext (Harris et al., 2003) is an important task that needs to be undertaken for events if they are to reach their experiential goal (2005, p.8). Taking this into account and having the currant fashion of casting celebrities in leading roles in order to capitalise on multiple audience avenues, this will offer the event designer the possibility of increased numbers for the run of the production. This extra dimension could offer another market base of potential audience members who had never previously considered going to the theatre. Their first contact would have maybe been an article in a newspaper or online advertising the fact that their favourite soup star would be performing in Chicago. In this case the soup fan feels that they already have a relationship with the character but this relationship runs the risk of failing due to pre-conceived ideas and expectatio ns when the soup character is confused with the theatre character or falls short of delivery. Rules Rules play a large part in everyday life and are a guide as to how we can interact with others or situations. Rossman, 2003 states that Rules through are also codified and ceremonial and there are also rules of everyday discourse that require understanding. Looking at the example of the theatrical performance of Chicago which was performed at the Kings Theatre Glasgow, this event ran to a widely accepted template of rules and rituals. Although there are rules which are in place for the purpose of legal or for behaviour reasons, there are also polite-ceremonial rules which are also in force throughout the performance. An example of this would be that it would be deemed inappropriate for an audience member to talk or leave their seats while the performance is still taking place. Another polite-ceremonial rule would be that it would be considered rude for any audience members to eat anything which would make a noise and distract other audience members from enjoying the performance. By having rules which govern the audiences interaction of the performance this would influence the experience that the audience would have. Common place for theatrical performances is to have everyone seated at least 5 minutes before the performance is due to start this is done by the means of a tannoy annoyisment of Ladies and Gentlemen, 5 minute to curtain call. There are also rituals which take place before, during and after a performance and would be expected by the audience, if they did not take place and audience could possibly feel disappointment or even that the performance was incomplete. Audience member through past experiences and expectations now assume that the all the cast should take to the stage for one last bow and then clear the stage to be left with the leading actors for a final bow and show of appreciation . If this was not to happen I feel that the audience would continue to sit in their seats with a feeling of confusion and disappointment. Objects There are three different types of objects as stated by and they are represented by social, symbolic and physical meaning. For the purpose of the Chicago performance the object which has become symbolic for the performance would be the score which was composed by Fred Ebb according to the Internet Broadway Database (www.ibdb.com). Without this particular music the performance for Chicago would not be Chicago, it would become something else completely. Looking at the physical objects of the musical this would include the Kings Theatre building in which the performance took place. Also the characters themselves in the musical would be a physical aspect for the objects as the characters are specific to this musical and could not be transferred to another. For the Social object for the performance the audience had come together for a shared experience with most having an appreatation for musicals. They would have had to have paid for their tickets and as such would have either purchased them online or direct at the ticket office at the Kings Theatre. Physical Setting Chicago the Musical was staged as discussed earlier at the Kings Theatre, Glasgow. Possible locations for a world renowned musical to be staged in Glasgow would only include the Kings and Theatre Royal, bookings for both theatres would have been made at least 1 year in advance. Venues for theatre or musicals can vary according to many factors which could influence the choice for the event designer. Physical Setting for the event designer would also look at catchment area for customers the reason why Glasgow was chosen would include the fact that it is Scotlands largest city and that the musical had already performed at the Edinburgh Playhouse. Fortunately the performance of the musical is not synonymous with the venue and this allows the act to travel to new locations. Although the venue does change, the set in regards to the performance shall stay the same no matter where the musical is performed. This means that there is no limit to where the event can perform but also that there is continuity for the customers who do attend the event at the different locations. According to Allen el al., 2005 The relationship between event and location is often fundamental to the experience, and one useful categorisation is that given to hallmark events where the event has become linked and identified with the spirit of a particular place. Also to be included in the Physical setting of the performance would be the temperature for the audience members, whether that to be too cold, too hot or it was an outdoor event if it was raining. On the night of the 10th October the Kings Theatre, Glasgow was a capacity sell out performance and the outside temperature was pleasant for the time of year. Unfortunately for the whole of both the first and second half of the performance the inside temperature of the theatre was unbearably hot which resulted in the side emergency exists being opened to although cooler air for the cast and audience members. This aspect resulted in audiences members having a negative experience throughout the performance which could have jeopardised the whole enjoyment of the event for the audience. Animation Graham Berridge states that animation in regards to events is the most difficult of the 6 elements which we have covered in this report. Some of the most successful events are the ones that appear to be spontaneous in their design for the audience, although this is rarely the case from the event designers point of view. In regards to a theatrical performance in the terms of animation all plays, operas, musicals and theatre productions must from both the audience and the actors perceptive have structure throughout the performances although for different reasons. For the purpose of theatre the performance must have structure in order for the event to run smoothly and on schedule, this must be planned in advance. Movement, dance and choreography must be planned and rehearsed and actors must learn their lines. All this once put together would allow the audience members to feel that the performance, although staged the overlapping elements will have a flow to the design. If an audience member were to purchase a Programme Guide on the night of Chicago they would have had clear written view of the structure of the performance and the actors as well as when they could anticipate the break in the show. Conclusion In order to fully understand an event the customer or audience member must be able to analyse what has happened at that event to completely experience the full effect from the event. For people in the events industry to try and understand an event, Solomon (1983) provides the industry with a definition which will allow us to break down the process of analyse; Symbolic interactionism focuses on the processes by which individuals understand their world. It assumes that people interpret the actions of others rather than simply react to them Solomon (1983) Audience members throughout the theatrical performance shall interpret different symbols and react to them in their own way which shall result in the event designer having to anticipate every possible reaction, which is extremely difficult. Was the event a success? This question shall be answered differently for each and every audience member as each person will interpret the event in their own way. Each of Rossmans six elements will go into their event analysis and will result in understanding the event better. The theartrcal performance of Chicago runs to a well oiled plan which is easily transferred from one venue to another and has run since 1975. This allows the cast and crew to have an easy tranison between locations and would show up any potential problems to the event designers. References Allen, Judy, The Business of Event Planning. 2004 edition. John Wiley Sons Canada Ltd Anglia Ruskin University, Harvard System of Referencing Guide, Available at http://libweb.anglia.ac.uk/referencing/harvard.htm [Accessed 25/11/09] Berridge, Graham, Events Design and Experience. 2009 edition. Elsevier Butterworth Heinemann Blowdin Glenn, Allen Johny, OToole William, Harris Rob, McDonnell Ian, Events Management. 2nd Edition. Elsevier Butterworth Heinemann Internet Broadway Database, Available at http://www.ibdb.com/person.php?id=5654, [Accessed 20/12/09]