Benefits and Challenges of Targeted Marketing

This case discussed how Cypress semiconductor Corp. and Fleet Financial Corp. created a guest satisfaction questionnaire which was web-based and how successful it was for there attach to. The online questionnaire once interpolate out by a node is sent this moment to the company where they can review it and action it agilely. It was adequate to set up the company what they needed to target to ensure that there customer satisfaction was at its best. With selective information productionho lend oneselfs, data marts, data mining tools, statistical and analytical softw atomic number 18 and CRM systems companies are capable to beget more sophisticated with their customer research and market. These tools ware been racy to the companys success and customer satisfaction.         1. How does the economic consumption of Internet technologies to regulate up the marketing function at Cypress Semiconductor improve telephone circuit and customer value? T his company has been able to get immediate feedback from their web-based questionnaire that they cede been able to use to make the necessary changes, additions or subtractions to their current policy and procedures. This has change magnitude their customer satisfaction which in turn has improved their business.         2. What are the benefits and potential challenges of FleetBostons use of IT to support their targeted marketing programs?

This company has been able to increase the number of analysts in its database marketing area from 3 to more than 30 in five years. This has boosted the returns from its s ales campaigns tenfold. They have been able! to compute and impression the profitability of all customer and compute the cost of every kind of transaction and customer interaction from the use of IT. They use AI (artificial intelligence) system to dismember real time minutes and can spot expending patterns that increase or decrease. They have been able to cut their attrition rate in half(prenominal) with the use of... If you want to get a full essay, aim it on our website: OrderCustomPaper.com

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