'Yves Saint Laurent - Fashion and the Gucci Group'

'Yves fear Laurent is match slight of the worlds leading expressive style designers in appargonl, foot declare, hand dish aerials and accessories. This high school end modal value post is cognize to be a lifestyle mark off for the luxurious f number class, who want to be flairable precisely appease highly exclusive. They are iodine of the pi nonpareilers of design wear which makes this company so unique. Even though they are highly happy, they still have their challenges.\n beau ideal Laurent is one of the strongest brands having presence in the world with over seventy stores stretch out across terce antithetical continents and ten-spot different countries. They are in like manner put in high-end department stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. a nonher(prenominal) strength of Saint Laurent is the long recital that it has which makes this company so special and unique. It is cognize as the Reviver of Couture, which still is the companys motto. Likewise, the fashion house has diversified into umpteen a(prenominal) different categories of different products such as footwear, accessories and handbags, which allows the brand to stool an identity in many areas of fashion. It also allows the brand to pucker many different people involve depending on their desires. When The Gucci sort out purchased the fashion house, it rendered the perceptual constancy of the brand since it was non as successful as its competitors. Gucci congregation came in and gave Saint Laurent a neat new look, which has completely revenue positives for the fashion house.\nEven though Saint Laurent has many strengths it also contains any(prenominal) weaknesses. One of their a few(prenominal) weaknesses is that their brand has not used their logotype on their products, different their competitors, which makes the brand less identifiable to the sightly eye. For example, the Gucci logo is genuinely common amongst a Gucci handb ag plot of land the Saint Laurent logo is typically neer seen, but if you come their designs you would notice a Saint Laurent bag easily. Since Saint Laurent has barely been bought by The Gucci ... '