Case Analysis †Giant Consumer Products Essay

1)Using data in Exhibits 1 & 4 develop solution templates in Exhibit 3 for Sanchez.From the table above, it is make pass that the impact of a packaging cannot be considered in isolation. On the whole, the onward motion has resulted in a loss instead of a profit for the Dinardo cut back of harvest-festivals. Considered in isolation a promotion on Dinardo 32 whitethorn look attractive but overall its a loss-making proposition.2)Do you pop the question Sanchez to run a national sales promotion? If so, which one of the items the cash in hand be allocated Dinardo 32, dinardo 16 or natural meals?Sanchez can run a sales promotion for Natural meals. This is the only profitable option as can be seen from Solution template Part-3 in the table above.3)Prepargon Sanchez for redundant strategic/ tactical questions that he anticipates from Flatt given at the end of case.a)The promotion of Natural Meals would be a win for FFD, the retailer as healthy as the consumer. FFD gains due to a co rroboratory increase in selling margin due to the promotion. For the retailer, the benefit will be on narrative of the increased spending by FFD for promotional activities. The margins on Natural Meals are higher for retailers and an increase in volumes would directly have a positive impact on retailers revenues. The consumer benefits due to the reduced prices from the promotion.b)FFD should go with the pay for cognitive process approach for promotion of Natural Meals. The price on the box of the product should not be reduced and instead a discount essential be offered at the time of billing. The retailer should then be reimbursed for the discounts offered to customers. This would succor retain the premium positioning of FFDs products and avoid customers from looking at the products to be available at a deal during subsequent purchases.