Forum 5 Research Paper Example | Topics and Well Written Essays - 250 words

Forum 5 - Research newspaper publisher Examplemost effective of what is commonly known as business to customer communications which effectively influences consumers to an organization or its brand products due to its dual way communication (Bowie and Buttle, 2012, n.p.).The customer communication causal agent is particularly effective because of its personalized approach that focuses on individual consumers. It similarly has a number of efficiencies that hasten communication between businesses and their consumers towards capturing consumers attention and influencing them into preferring an organization and its products. The low cost of email communication as considerably as its speed in communication for example allows organizations to respond to consumers enquiries in a faster and low-cost way, communicating the organizations efficiency and the value it puts on consumers (Masterman and Wood, 2006). Application of emails also promotes consumers confidence in an organization and its products due to a continued contact even after purchase (Turner and Weickgenannt, 2008).The associated advantages and efficiencies of emails therefore let on it as a successful way of putting an organizations name in seem of current customers and potential customers. This is, further, because the approach induces confidence among the