Case Study Nike Essay

1. How does Nikes decision to retain an in-house arm of ad agency Wieden & Kennedy illustrate the judgment of organizational picture?The decision to retain an in-house arm of ad agency exemplify the concept of organizational see, makes you look at how both(prenominal) companies interpret organizational design. Organizational design is the process of creating structures that accomplish the confederacys committals and objectives. First looking at the text, you interpret the Nikes mission is to design products that impart have an outcome of a overconfident human body and that corroboratory interpret will encourage consumers to purchase Nike products.This shows you that Nikes flesh is one of the most viable and important aspects for their companys success. Which would cease to the following aspects of customer satisfaction, because without that I could potenti altogethery ruin Nikes validating image that they strive so much for. Another factor that plays into this positive image would be advertising. Advertising is an important factor because helps the company casing their consumer-aimed designs to the public.Nike recently spent nearly $2.5 billion annually on advertising. This textual matter reference perfectly displays Nikes commitment to their positive brand image. Nikes current advertising agency, Wieden & Kennedy has portrayed this image successfully in the ancient and currently. This success was show by Nike providing them with in-house arms at the Nike headquarters. By Nike displaying this adherence of placing a core contributor to their mission of having a positive image and taking placing them into their headquarters, embodies the concept of organizational design.Not hardly does is embody the concept is gives the advertising agency the opportunity to have access to Nikes administrator officers, all other employees that fall under the top-down and bottom-up structures of change. Which will stimulate Weiden & Kennedy form to better and p ersonalizemarketing strategies and divisional structure for Nikes mission and purpose to give them the competitive return that they have and strive for.2. Given the problems Nike has had with sweatshop labor being used by some of its foreign contractors, are there parts of the firm that take in to be run with a mechanistic rather than organic design? Give examples to support your answer.In my opinion, Nike should run with a mechanistic design rather than organic. They should do this because when looking at the manufacturing departments that Nike employs it is common bopledge that they companies whitethorn not provide nor have the basic necessities that would be implemented by labor laws. Now, seeing that mechanistically misrepresent is exceedingly bureaucratic is only proves that this needs to happen within outsourcing departments. Nike should have more restricted limits of control to keep them on task when employing these realities of outsourcing.The association with sweatshops is a big hire alone, and Nike is being accused of allowing then to be employed within their company. sounding back at the question above, this would impact their mission of having a positive image as a while. Referring to the text Nike refused and refuted to comments made by the critics. Nike will destroy their mission of wanting a positive image, when being associated with allowing sweatshops and inadequate work conditions. When looking at prevention of this negative image, you would have to go to the employees who watch the outsourcing and construct and organize the business dealing with the manufacturing firms. Like stated before they should have personalized and centralized tasks and authority at all times.A way they could implement this in there current shoes would be appointing Hannah Jones a Nike executive to watch over the efforts of improvements in the factories functional and labor conditions. She could do this by simply appointing a position infra hers to watch ov er a specific issue at a time and report back to her. This would give her department power of what is occurring in these manufacturing companies that Nike as a wholehas decided to outsource to.The manufacturing companies involved with Nikes brand image and business, as a whole should be mandatory to follow Nikes standards of ethics. When referring back to organizational design, extreme use of supervision is key. Even if Nike were to implement the idea of taking action of supervising each factory to focus of labor issues alone, it would give them the information needed to know if they should be outsourcing with those manufacturing departments. This could lead to the manufacturing departments actually taking that information and collaborating to have hygienic trained and the proper authority to give them the expectations needed.